Picking the Right Research Product

Every year more and more philanthropy information vendors get created and enter the market. Some offer fancy bells and whistles like artificial intelligence. Others are tried and true industry staples that have been around a long time. Given the general trend of under resourced prospect development shops, it is vitally important that a research shop chose the best product. Given all that, here are key considerations to think about.

What information is your organization lacking? Understanding your own organization’s data shortcomings will allow you to choose a product that fills the specific needs you have.

How could buying a vendor subscription help your operation? Think about the pain points it will alleviate and tailor your choice to those specific areas.

And finally, do you really need one at all? Nothing can replace manual research done by a well rounded professional.